About Kjell Group

Since its founding in 1988, the company has grown into one of the leading players in everyday technology in the Nordic region.

Kjell Group consists of Kjell & Company, which operates online in Sweden and Norway, as well as through 146 service points—115 in Sweden and 31 in Norway—and Av-Cables, which conducts online sales in Denmark and Sweden. The group combines the most comprehensive product range on the market with expert advice, in collaboration with partners. Through both Kjell & Company and Av-Cables, there is a unique understanding of people’s technology needs, and the group’s approximately 1,200 employees work every day to make life easier with everyday technology.

The Story of Kjell

In 1988, the three Dahnelius brothers and their father Kjell started a small family business called Kjell & Company. Eldest brother Markus took the lead, and father Kjell, who had worked as a salesman for nearly his entire life, contributed his expertise. The common thread for all four, and what became the core of the company’s identity, was and still is a deep interest in everyday technology combined with a knowledge- and solution-oriented approach. The small family business has grown since its start in the eighties, but the familial feeling and company culture remain to this day.

Today, Kjell & Company operates in both the Swedish and Norwegian markets (since 2015), with a store network stretching from the northernmost to the southernmost parts of the countries. Together with Danish Av-Cables, Kjell & Company today forms the Kjell Group, which has been listed on Nasdaq First North since autumn 2021.

About Av-Cables

Since April 2021, the Danish company AV-Cables has been part of the group, offering a wide range of accessories for home electronics. From Av-Cables' assortment, over 30,000 products are available to customers in both Sweden and Denmark, with fast delivery from the warehouse in Jutland.
AV-Cables was founded in 2006, and since then, the company’s goal has been to make it easy for consumers to find exactly the cable, adapter, or electronic accessory they are looking for. Today, AV-Cables has industry-leading customer satisfaction in its main market, Denmark, based on data from trustpilot.com, where Av-Cables has an average rating of 4.9 out of 5.0, based on more than 144,000 reviews, which is the highest among the major players in the Danish electronics accessories market.

For over 35 years, we have worked to make people's lives easier with everyday technology. To do this, you need a passion for technology and making it accessible to everyone, and you need the drive to achieve world-class service.

Andreas Rylander, CEO Kjell Group
Svensk flagga  kjell.com/se
Norsk flagga  kjell.com/no
Dansk flagga  Av-Cables.dk
Svensk flagga  Av-Cables.se
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